{"schemaVersion":"ready-scan.discovery-resource.v1","id":"urn:readyscan:discovery:interpret-bing-ai-performance-insights:zh-Hans","slug":"interpret-bing-ai-performance-insights","kind":"guide","inLanguage":"zh-Hans","canonicalUrl":"https://readyscan.ai/zh-Hans/insights/interpret-bing-ai-performance-insights","machineUrl":"https://readyscan.ai/zh-Hans/discovery/resources/interpret-bing-ai-performance-insights.json","title":"Bing AI Performance 洞察能告诉你什么，不能证明什么","description":"实用指南，说明如何解读 Bing 的意图与主题标签、引用占比、时段比较和被引用页面活动，而不把它们误当成排名、流量或原因。","h1":"如何解读 Bing AI Performance 洞察","summary":"如果你想知道 Bing AI Performance 的变化对网站意味着什么，本指南会帮助你结合上下文解读，再决定值得调查什么。","answer":{"question":"Bing AI Performance 实际测量什么？","text":"Bing AI Performance 让网站管理者了解网站内容如何在 AI 生成回答中被引用。本指南说明如何解读报告中的查询上下文和时间变化。","sourceIds":["article-source-149083f7f35c11c9","article-source-229953e8b500b559"]},"sections":[{"title":"按每个报告视图实际呈现的内容来解读","body":"Bing Webmaster Tools 将报告范围扩展至 Microsoft Copilot、Bing 的 AI 生成摘要及部分合作伙伴集成中的引用活动。下表分别说明各报告视图可帮助调查的问题，以及它们不能证明的结论。","sourceIds":["article-source-149083f7f35c11c9","article-source-229953e8b500b559"],"table":{"caption":"报告视图呈现什么，以及仍未能证明什么","columns":["报告视图","呈现内容","不能证明"],"rows":[["意图和主题","对 grounding 查询及更广泛查询组所作的分类。","用户意图的确切说明，或网站涵盖主题的完整地图。"],["引用占比","同一 grounding 查询中，该网站占所有网站所示引用的百分比。","流量占比、排名、质量评分，或与竞争对手域名的比较。"],["时段比较","所选时段内的引用活动。","内容修改造成了差异。"],["引用数量和被引用页面","受支持的 AI 使用体验及网址中的已报告引用活动","呈现位置、页面重要性，或推荐。"]]},"figure":{"src":"/assets/insights/ai-visibility-signals-zh-hans-1280.webp","width":1280,"height":720,"alt":"六个独立图格分别标有「抓取」、「检索」、「提及」、「引用」、「推荐」和「引流」，呈现不同的 AI 可见度观察。","caption":"概念插图展示六个独立图格，分别标有「抓取」、「检索」、「提及」、「引用」、「推荐」和「引流」。","variants":[{"src":"/assets/insights/ai-visibility-signals-zh-hans-640.webp","width":640}]}},{"title":"把查询上下文视为有用但不完美的分类","body":"报告中的 grounding 查询只是整体引用活动的样本。因此，某项查询未出现在报告中，不能证明没有发生引用活动。这些分类由持续演进的 AI 和机器学习系统生成；在预览阶段，标签可能较宽泛，尤其是小众主题。判定内容缺少某个主题前，应先检查可用的查询和被引用页面上下文。","sourceIds":["article-source-149083f7f35c11c9","article-source-229953e8b500b559"]},{"title":"修改页面前，先调查变化","body":"不同时段的引用活动有差异时，可选择一项 grounding 查询或被引用网址，比较相关时段。记录可能影响结果的因素，例如用户行为或需求变化、模型演进、新鲜度信号、合作伙伴的更新周期、竞争内容，以及整个网络的广泛变化。然后检查相关页面或陈述，判断证据是否支持修改。","sourceIds":["article-source-229953e8b500b559"]}],"sources":[{"id":"article-source-149083f7f35c11c9","title":"AI Performance in Bing Webmaster Tools","publisher":"Microsoft Bing","url":"https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/","accessedOn":"2026-10-11"},{"id":"article-source-229953e8b500b559","title":"AI visibility insights: intent, topics and citation share","publisher":"Microsoft Bing","url":"https://blogs.bing.com/search/2026/6/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare/","accessedOn":"2026-10-11"}],"ownership":{"state":"ready_owned","publisher":{"name":"Ready 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